Saif Al Rashid
CEO, JITA
Saif Rashid is a social entrepreneur who led the development and transformation of CARE Bangladesh's Rural Sales Programme into the social business, JITA, where he is now CEO. Saif has developed several innovative business models around women's empowerment, Information and Communications Technology for Development (ICT4D), and microenterprise development.
The ‘Avon ladies’ of Bangladesh
Posted 10 April 2012
Today I write this blog as Chief Executive of JITA - a globally groundbreaking Non-Governmental Organisation/private sector hybrid. However, my title wasn't always so business-like. I used to work for CARE International, in charge of Bangladesh's Rural Sales Programme (RSP). The RSP was born out of necessity, when we at CARE found ourselves in a [...]
